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A hairdryer meticulously designed to fit comfortably and seamlessly into the routine of hair styling, Ensuring a perfect hair styling experience every time.
Work with the flow.
User Interview
Kim / Hairdresser / 21 years of experience
Nicolette / Stylist / 10 years of experience
Insights
Under Armpit - Hands free to do other tasks
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Barrel grip - Styling hair (volumizing & straighting hair)
Pain Point
Dryers on the market are designed with a thick & short barrel, making it inconvenient for different gestures during styling.
Ideation
Introducing the Hair Dryer designed to seamlessly integrate into your hair styling.
Upgrade to the Dryer that fits with the workflow of styling hair.
Designed to fit 3 different positions
Normal Grip
Barrel Grip
Under Armpit
2 sided Y-Shape button, suitable for different grips
work with the flow
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